R13 – Pre-Fall 2026 Lookbook

leopard prints

Chris Leba’s R13 Pre-Fall 2026 collection is about grunge heritage reinterpreted with “pajama tailoring” ease. This collection keeps R13’s downtown New York edge but softens the aesthetic with comfort-driven silhouettes and a tailored feel, creating a hybrid of grunge and refined ease rather than pure streetwear distortion. A good example are sweatpants created with denim […]

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Wardrobe Staple 2026 – The Denim Shirt

denim shirts

As we have already stated in our feature about the Nili Lotan Spring 2026 collection, this year we are all about denim shirts. And it’s not only Lotan, but many other brands as well, which we will be featuring here in our lookbook post, so stay tuned. We have worn our denim shirts since forever, […]

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Nili Lotan – Spring 2026 Lookbook

denim skirts

Nili Lotan’s Spring 2026 ready-to-wear collection brings her signature polished nonchalance to everyday dressing . And denim plays a key role in that narrative. The Spring season is defined by workwear and utility influences mixed with classic silhouettes, creating an effortlessly cool wardrobe where denim sits at the center of casual style. Denim in the […]

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KSENIASCHNAIDER Pre-Spring 2026 Lookbook

lookbook

For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]

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Gucci Pre-Fall 2026 Lookbook

lookbook

Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]

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American Eagle Outfitters x Lamine Yamal

yamal

Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]

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Etro Pre-Fall 2026 Men’s And Women’s Lookbook

lookbook

Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]

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Kaia Gerber x RE/DONE – New Creative Partner Role

Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]

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Street Looks – Hello From Paris!

street looks

Looking at these amazing images which Phil Oh captured during the men’s Fall 2026 shows in Paris, one thing is absolutely clear. Oversized is THE thing also for this year. And the more the better. You can’t get “baggy” enough. So still, no hello, wellcome back skinnies. That is, of course, if your’e going to […]

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Introducing: Stevenson Overall Co. (SOC)

denim

Stevenson Overall Co. is a heritage-inspired denim and workwear brand blending old American workwear roots with meticulous modern craftsmanship. The brand is especially interesting for the denim enthusiasts and vintage workwear fans. Originally, Stevenson Overall Co. began in the 1920s in Portland, Indiana as a maker of rugged workwear for laborers and farmers. Then the […]

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