Your Daily Denim Destination
There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]
Jun Takahashi’s UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance. We’re talking about Japanese streetwear brand that has garnered strong acclaim among streetwear enthusiasts worldwide. With a distinctive style influenced by street culture, punk, and Japanese aesthetics, Undercover has gained a dedicated following. And , as known by most sneaker […]
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Levi’s is lowering their environmental footprint with sustainably-sourced clothing through WellThread designs. Out now, Levi’s WellThread Spring/Summer 2024 capsule continues to showcase the brand’s commitment to sustainable fashion. Featuring plant-based pixelated botanical prints and soft-touch sueded ecru denim, all pieces in the collection are made using 100% transitional cotton. Women’s highlights include the Orchard Soft-Structured Trousers […]
Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]
What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]
HIM/HE EDITION As promised in our women’s feature about ripped jeans, here’s for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit. One of the coolest looks, for instance, is pairing destructed jeans with a button down dress shirt and a tuxedo jacket. And you can bring […]
So this is really a feast for all of us denim loving ladies in need of a little black dress that’s not too meh, run-of-the-mill! And it gets even better: a black tuxedo denim dress! And it’s sustainable denim! Did we get your attention?! Triarchy, in partnership with Bergdorf Goodman, has released an exclusive tuxedo […]
And for those of you who don’t know – Denim Day is not only about you wearing your jeans. It is actually much more than just that. Denim Day was created in 1999 and is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of […]
Adriano Goldschmied, denim icon, actually – better still – the godfather of our century’s denim, doesn’t stop. Ever. After having had a hand in creating many brands like – of course – AG Jeans*, Citizens of Humanity, AGOLDE, just to mention a few, he’s back with yet another denim adventure. And while we’re at it. […]