Your Daily Denim Destination
G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is […]
Are you part of the denim gang who misses the good old skinny jeans days? Well, you’re not alone! Over the past few months we have received a lot of inquires about what’s happening with the skinny jeans trend. Fashion editors and stylists are definitely saying skinny jeans are “back” or at least trending again. […]
Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well. “For forty years, I built my brand around […]
KSENIASCHNAIDER presented their F/W2026 collection “Denim Workshop” at London Fashion Week. Conceived as a study of denim beyond the fabric itself, Denim Workshop explores denim as construction, illusion and system. This season, the material exists in multiple states: knitted, printed, quilted, reconstructed and displace. F/W2026 marks a refined direction for the brand while preserving its […]
The 7 For All Mankind Fall 2026 collection marked a major reset for the brand. And is also its first-ever runway show which took place during the New York Fashion Week under the brand’s new creative director, Nicola Brognano. Oh yeah Y2K – hello and welcome back micro mini skirt and skinny jeans! This was […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”. As part of the campaign, the “Pretty Baby” singer has […]
For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude. Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops […]
The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit. Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors […]
Once again New York was a center ofof fahsion week, And once again nothing was more present then denim and we absolutely 💙!! And especially, double denim isn’t just a nostalgic nod. It’s reinterpreted with modern textures, oversized tailoring, and runway-ready details. Whether you go for matching denim separates or layer different denim pieces creatively, […]