SOKO – A New Level Of Comfort

soko

What actually does make a pair of vintage jeans look so amazingly great? The perfect authentic worn-in wash, absolutely no question. Kind of impossible to achieve factory-wise, right? We’ve all been there, seen it. No matter what, if it’s not really vintage, no matter how hard you try, it just never “really is”! Well, now […]

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True Religion x Jayda Cheaves Collaboration

true religion

True Religion has once again teamed up with Jayda Cheaves for a bold new collection called “From True Baddie to The Baddest.” This collaboration emphasizes maximalist fashion, featuring eye-catching elements such as leopard prints, bedazzled denim, and cropped body-con jackets. The collection also includes faux fur-trimmed pieces, plush tracksuits, and mesh details, perfectly capturing Jayda’s […]

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Animal Prints Are THE Thing Right now

animal print

Feel like bringing out your inner bad girl?! Unleashing your wild side? Way to go then! This season animal prints are definitely on the rise and we’re so on it! Animal print jeans, especially leopard print, are seeing a resurgence in 2024. This trend offers a playful twist on denim, making it a stylish alternative […]

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GUESS – Clear Out The Old, Make Room For New

sustainable

Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]

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Lucky Brand x Cole Hauser – Go West!

Lucky Brand

Denim and lifestyle brand, Lucky Brand, is going top trendy. They just unveiled their western-inspired capsule collection with Yellowstone actor, Cole Hauser. This partnership reflects a western-inspired aesthetic, blending classic Americana with practical, everyday menswear. The 20-piece collection includes denim jackets, flannel shirts, graphic tees, and sherpa-lined pieces, emphasizing Hauser’s personal style and connection to […]

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AG Art Project – Express Yourself Capsule

The AG Art Project is a new capsule collection that reimagines fashion as wearable art. Launched by AG Jeans, this collection features bold, abstract prints created by artists using various media such as watercolor, pastels, and photography. These prints draw inspiration from natural phenomena and personal experiences, such as the Northern Lights and moonlit ocean […]

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GAP x Cult Gaia – An Exciting New Collaboration

cult gaia

A tribute to the modern goddess and thecollective power of women. Embodying beautyand strength. Breaking ground with every step. Gap (known for its classics like denim and hoodies) and Cult Gaia (beloved for its statement accessories and sculptural detailing) have joined forces to create a chic and essential line of winter staples. Gap’s collaboration with Cult […]

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Levi’s® x ADSB ANDERSSON BELL Collaboration

Levi's

Levi’s® and ADSB ANDERSSON BELL reimagine classic Levi’s® styles in first-ever collaborative collection. Based in Seoul, fashion label ADSB ANDERSSON BELL defies traditional norms by merging contrasting elements to capture the essence of innovation and aesthetic harmony. Weaving together a tapestry of diverse cultural elements into a singular, cohesive vision, the label has emerged as a transformative […]

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MM6 Maison Margiela Spring 2025 – Destroyed!

MM6 Maison Margiela’s spring is – well – as our title points out – destroyed! So, if you think you’ve seen it all when it comes to ripped jeans?! Check out what MM6 has in store for us this coming spring, And then, think again! Distressed jeans is like putting it mildly according to MM6’s […]

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