Mel By RE/DONE – Denim Revival

RE/DONE

Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is […]

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Kacey Musgraves x Reformation Collaboration

collaboration

Kacey Musgraves launched her second collaboration with Reformation this fall. A continuation of her focus on sustainability and also her personal style. Continuing her first collaboration with the brand in 2023. this new collection blends modern cottage core aesthetics with a nod to her country roots. The 17-piece collection offers a range of earthy tones, […]

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Wrangler x Beyond Retro – Celebrate Vintage!

After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]

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Let Us Re-Introduce You to KSENIASCHNAIDER

KSENIASCHNAIDER

KSENIASCHNAIDER is a Kyiv-based brand founded by Ksenia and Anton Schnaider. They have been one of the pioneers in sustainable fashion. Especially through their industrial-level upcycling efforts which include transforming vintage jeans into new creations​. Really exceptional and totally out-of-the-box pieces. So totally your thing if you are aiming for eye-catching and different. Don’t just […]

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Diesel – Behind the Denim Continues

diesel

Diesel’s Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel’s story is one […]

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Linen Denim – What Exactly Is This About?

linen denim fabric

Linen denim – did you also stop and think about what exactly this expression implies? I mean, yes, we know linen clothing. And we definitely know about denim fabrics. We’ve heard about cashmere denim – a super soft and very comfortable fabric, and raw denim, selvedge denim… But linen denim is relatively new. Well, it’s […]

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GUESS Jeans x Iris Law Ad Campaign S/S 2024

Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]

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Wrangler – Commitment To Sustainability

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]

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