Fiorucci is really making a significant comeback in 2024. The brand is re-introducing its iconic, playful aesthetic with their new creative director, Francesca Murri.
This relaunch builds on Fiorucci’s legendary status as a symbol of fun, bold fashion from the 1970s. The idea is to reestablish the brand’s presence with a new generation, focusing on both creativity and high-quality craftsmanship. The revival is celebrating the unique legacy of Elio Fiorucci, who transformed fashion in the 1970s with his bold, carefree designs. This new chapter for Fiorucci not only pays tribute to its rich history but also looks to re-establish its relevance for a new generation.
Murri designed the Spring/Summer 2025 collection with a focus on blending the brand’s whimsical heritage with modern, tactile elements. And, of course, there is also lots of fun denim included!
Murri’s vision for the brand emphasized reconnecting with the physical world in a digital age, creating pieces that invite wearers to appreciate textures and craftsmanship. Fiorucci’s revival celebrates its rich heritage while pushing toward a new future, focusing on high-quality materials and a whimsical approach to design that defined the brand’s original appeal.
The collection drew inspiration from founder Elio Fiorucci’s signature style, featuring reimagined versions of the brand’s famous motifs. I am sure you all remember the Fiorucci angels!
Curious about what’s in store for us this coming spring? Have a look at the Fiorucci Spring/Summer 2025 fashion show in the video below.
You can shop for the current Fiorucci collection on their website, as well as at Farfetch
