Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs.
Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs, the campaign contrasts everyday grocery aisles with high-fashion, featuring shelves stocked with detergent, soda, and fresh produce.
Bella’s wardrobe is a tribute to the early 2000s, featuring low-rise jeans, cropped graphic tees, denim hot pants, and a crocheted halter top that channels the playful energy of the era. Stylist Ib Kamara elevates the looks with bold accessories, including statement belts, printed scarves, chunky bracelets, and Miss Sixty’s signature motorcycle bag.
Her hair, styled by Jawara, is a flipped high ponytail that exudes vintage charm, while makeup artist Sam Visser highlights Bella’s sharp cheekbones and sultry eyes with flawless makeup.
The campaign radiates Italian style, combining vibrant colors with whimsical details. Each scene artfully blends fashion with everyday objects, like a shopping cart filled with apples or shelves adorned with colorful cleaning products, creating a unique fusion of glamour and nostalgia.
{Note from the editor: As you all know, we’re not about judging, or anything subjective, but we’re all about simply reporting (denim} facts. But in this case we can’t help this déjà vu – Diesel’s Fall/Winter 2021 ad campaign…. }
