Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment.
Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well.
“For forty years, I built my brand around endless curiosity, a belief in dreaming big and a love of bringing people together,” said Hilfiger. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision. This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party. To share in the way I live. It’s a celebration alive with personality and modern American style.”
Capturing the ease and warmth at the heart of Tommy Hilfiger’s world — the campaign brings together a cast guided by F.A.M.E.S., his blueprint for style and never-ending inspiration blending Fashion, Art, Music, Entertainment and Sport. Patrick Schwarzenegger and Abby Champion lead the guest list, joined by long-term friends of the brand Lionel Richie and Iman, and contemporary voices Machine Gun Kelly, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo, each appearing in cameo moments that bring fresh energy to Tommy’s evolving circle.
“Tommy is the ultimate host — there’s always a sense of ease the moment you walk in,” said Patrick Schwarzenegger. “He brings people together in a natural way, so every moment feels relaxed. Abby and I loved being part of this campaign — it feels like a genuine snapshot of how he lives, dresses and connects with the people around him.”
Photographed by Lachlan Bailey, the campaign unfolds in an escape inspired by Tommy’s Palm Beach home. Including classic Cadillacs sweeping up the estate drive and poolside loungers in red, white and blue setting the tone.
A campaign film directed by Roman Coppola captures the celebration in full swing, as the VIP guest list is welcomed to a garden party defined by relaxed glamor and classic prep style. It’s a sunlit backdrop made for easy conversation, spontaneous arrivals and the kind of gathering that feels instantly iconic.
As the first in a series inspired by Hilfiger’s favorite global destinations, the campaign offers a seasonal glimpse into his way of living shaped by places, people and how they come together.
This season leans into the art of living well through garden gatherings, buzzing poolside moments and spontaneous escapes. Here, dressing up isn’t just about the outfit. It’s about the energy – effortless, assured and subtly unexpected. The collection is inspired by Hilfiger’s love for West Coast style and California’s relaxed yet refined take on modern prep dressing.
The Spring 2026 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season.
