For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story – the Chanel 25 denim bags and denim mini flap styles.
And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well.
Directed by Michel Gondry, the video was created to showcase the Chanel 25 handbag with each of the various Robbies carrying a different version of the trapezoidal chain drawstring purse.
The campaign leaned into casual luxury + relaxed elegance, quite a shift from the previously ultra-formal Chanel bags.
A series of photographs, shot by Craig McDean, accompany the video and feature different versions of Robbie carrying the bag in it’s many iterations and interacting with herself in various Chanel outfits.
