This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador.
The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events.
A multiplatinum artist in the global reggaeton and dancehall scene – known for her debut album “La joia” and this year’s release “Más cara” – Bad Gyal will further strengthen the Catens’ longtime ties with the world of music, which the duo consider a celebration of confidence and unapologetic self-expression.
“There was already genuine mutual appreciation between Bad Gyal and Dsquared2, so when we began exploring the opportunity more seriously, the alignment was immediate,” she said. “Rather than bringing together two unrelated worlds, we were formalizing a relationship that already existed,” Bad Gyal states.
And as for the men’s side of the brand, following the signing of Bad Gyal, Dsquared2 is once again placing its trust in Spanish talent with the addition of Huelva-born soccer player, Fermín López, as the brand’s new face,. In line with the brand’s evolving aesthetic and its longstanding connection to the world of sports.
“We’ve always been inspired by the passion of athletes, and Fermín is a true role model. His energy on the field is electric, and off the field, he has a natural, carefree attitude that fits perfectly with Dsquared2’s DNA,” explained the Catens. For the designers, sports represent not only a source of inspiration but also one of the brand’s creative cornerstones, symbolising the convergence of the intensity of competition and the “rebellious spirit of pop culture.”
As part of this collaboration, Fermín López will star in the brand’s upcoming international campaigns and participate in some of its major global events. “I’ve always admired Dsquared2 for the way it combines character with elegance. Fashion is a way for me to express who I am off the field, and I feel a natural connection to the brand’s energy and creativity. It’s a true honour to be part of the Dsquared2 family,” said López.
Dsquared2 clothing is available to purchase at Farfetch and at YOOX women/men.
