Calvin Klein’s ad campaign “affair” with Jungkook which started last year, continues with the brand’s spring 2024 edition.
Jungkook’s Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s aesthetic, showcases wardrobe essentials infused with youthful energy and Calvin Klein’s distinctive minimal design codes, coupled with the global K-pop star’s charisma and style.
But you also need to check out the “behind the scene” and the “on set” clips (below). We love those as much as the actual campaign video! Gives it all a personal touch 🙂
In the campaign shots, Jungkook poses both around New York City’s Grand Central Station and in a studio setting, clad in new denim, cotton, and leather by Calvin Klein Jeans.
According to the brand, the campaign amplifies Jungkook’s status as a global popstar, showcasing his natural confidence as he takes over the iconic Grand Central Station in new Calvin Klein Jeans styles.
You can shop for the campaign collection here. And have a look at the new collection, released this past week, here.
