“American Eagle: A Match Made in Denim” is a campaign that highlights American Eagle’s expertise in creating perfect denim pieces.
This unique collaboration, actually their first of this kind, is a soft and stretchy athleisure collection that looks like denim. The limited-edition capsule is inspired by AE’s best-selling jeans and uses the same innovations that make Aerie products soft and comfortable.
Creative director for AE and Aerie, Jennifer Foyle, explains: “A Match Made in Denim combines the best of our iconic American Eagle jeans and the buttery softness that makes our Aerie intimates fan favorites by using the magic of innovative technology.”
The technology used to create denim effects is called cool transfer, which takes the fabric characteristics from the AE denims and transfers them to other fabrics. Special dyeing and washing techniques like seams on underwear and sports bras, perfectly resemble the stone washed effect of jeans.
The 34-piece collection includes tube dresses, zip-up jackets, wrap skorts and sweatshirts. Also included are t-shirts, joggers, and men’s underwear. A line of women’s swimwear offers a one-piece, bikini and sarong in a darker wash.
Sports bras and leggings feature the salt-and-pepper look of ’90s jeans. Bottoms feature printed trompe-l’œil back pockets and unfinished hems.
You can shop for this fun and cute capsule here.
