American Eagle wants to inspire you to ‘Live Your Life’ through self-expression and connection.
The call call to action is meant to encourage today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it bears even more meaning. It is the anthem to inspire AE’s newest generation of customers to do the things they love in the clothes that make them happy.
Also featured in the campaign are quarterback Trevor Lawrence of the Jacksonville Jaguars, as well as Kristine Froseth (“The Buccaneers”), and Nikki Rodriguez (“My Life With the Walter Boys.”)
The campaign was shot through a variety of photo and video mediums with a cool retro vibe. Styled in key trends from the fall collection, the cast highlights irresistible fashion moments perfect for living your life.
“We are returning to our roots with ‘Live Your Life’. A celebration of American Eagle’s heritage and a reinvigoration of an iconic brand built on self-expression, belonging and endless possibility,” said Jennifer Foyle, Executive Creative Director.
“This fall, we are debuting an incredible collection that showcases our dominance as the go-to denim destination. Designed to inspire customers to live their lives, our classic silhouettes are paired alongside the hottest trends with Stovepipe, Barrel and Baggy Wide Leg jeans to deliver so much newness to curate your fall look.”
Shop for the newest American Eagle collection here.
