BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it’s about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in the past.
In this campaign Jennie models various denim looks. She complements them with simple core pieces, such as a black Bandeau Bra. Through a series of captivating shots, she seamlessly combines Calvin Klein’s signature items, including an iconic white tank top paired with the 90s Loose Fit Jeans. From monochromatic ensembles to timeless pairings, she demonstrates the versatility of denim as a wardrobe staple.
Jennie is also portrayed alongside a stack of vintage televisions, anchoring the retro aesthetic symbolizing the timeless appeal of denim. The Calvin Klein collection’s fusion of past and present ensures the campaign’s appeal which is as enduring as the (denim) fabric itself.
Calvin Klein Jeans are iconic. Ever since 1980, when a then 15-year-old Brooke Shields modeled the jeans and said the infamous line, “You want to know what comes in between me and my Calvins? Nothing.”!
You can shop for the newest Calvin Klein collection on their website, at Macy’s, and at Farfetch.
And also, below you can watch the “Behind the Scene” video. We @denimology always enjoy those, because those are usually more spontaneous and not choreographed like the actual campaign videos… just saying.
