Your Daily Denim Destination
This past summer, Gap launched their “Better In Denim” ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on […]
American Eagle doesn’t do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it’s Martha’s turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn’t shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad […]
Why are we not surprise? So Diesel is declaring her Santa is a woman. And we’re totally fine with that! Climb on up on Santa’s lap and tell her what you want for Christmas. Have you been good this year? Santa hasn’t and she is breaking with tradition this season. She’s tired. She’s been naughty. […]
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]
For all of you guys out there who have been wondering what’s happening with former cult brand, True Religion – well, here they are! And going full force! For their Holiday 2025 ad campaign, True Religion has teamed up with Grammy Award winning artist, Ciara. Dubbed “Wrapped in True”, the campaign shines a spotlight on […]
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]
Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]
Dolce & Gabbana’s Fall/Winter 2025 Campaign, shot by Steven Meisel, recreates scenes and atmospheres to be fully experienced and inspires a collection of looks that perfectly reflect individual personality. The campaign shows denim mixed with luxe pieces like fur coats and embellished outerwear. Denim is used both casually and as a contrast with more formal […]
RE/DONE has launched its Fall 2025 ad campaign, fronted by models Meadow Walker and Grace Burns. Photographed by Morgan Maher at John Lautner’s Harpel House in Hollywood Hills, California, the campaign presents the pair in a series of casual, candid moments that blend everyday intimacy with a landmark of Los Angeles design. The Harpel House setting underscores RE/DONE’s […]
In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility. […]