Your Daily Denim Destination
As a follow up to our recently featured interview with Andrea Rosso, let’s talk about the latest episode of Diesel’s “Behind The Denim”. Don’t fall apart – watch below: This episode leans into Diesel’s commitment to denim longevity and circularity, showcasing how durability is essential to reducing fashion waste. Episode 7, “Don’t Fall Apart”, offers […]
The final installment of the year-long Levi’s® REIIMAGINE campaign with the global icon is marked by the release of the final campaign film – The Denim Cowboy (watch below). (Check out the previous campaigns here) Set to an exclusive edit of the “Levii’s Jeans” soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second campaign film […]
GUESS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos. Evan Mock and Alana Champion were already part of the GUESS collective, but […]
We are truly impressed with American Eagle’s latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas. Also there’s a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast […]
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Alessandra Ambrosio and Jamie Mazur, one of the founders of RE/DONE, go a long way back. When Mazur co-founded RE/DONE in 2014 with Sean Barron, he was married to Alessandra Ambrosio who has actively supported the brand. She has been frequently spotted wearing RE/DONE denim in public as well as in former campaign shoots. Although […]
Levi’s® and Nike have joined forces once again for their most anticipated collection. And this time it’s about merging the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette. At the center of the new collection are three iterations of the legendary Nike Air Max 95 in White/Ecru, Black, and Denim that give a nod to […]
Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]
Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]
K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy. With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop […]