Dolce & Gabbana – Fall 2025 Ad Campaign

jeans

Dolce & Gabbana’s Fall/Winter 2025 Campaign, shot by Steven Meisel, recreates scenes and atmospheres to be fully experienced and inspires a collection of looks that perfectly reflect individual personality. The campaign shows denim mixed with luxe pieces like fur coats and embellished outerwear. Denim is used both casually and as a contrast with more formal […]

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Gucci Spring 2026 – Pre-Collection Looks

lookbook

 Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in […]

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GANNI Fall/Winter 2025 – Tapestry Denim

embellished denim

GANNI definitely is into tapestry denim for this coming fall and winter 2025. And we’re totally jumping on the wagon. Tapestry denim is adding a very interesting new option if and when we feel like wearing something a bit different. But without having to give up our beloved denim! The collection leans into comfort, with […]

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Maison Margiela Fall 2025 – By Glenn Martens

Should we say Mr. Diesel Glenn Martens, or rather, the new Mr. Margiela Martens? The answer … time will tell. Thing is that Maison Margiela and Diesel belong to the same company, so why not also share the designer?! Personally, I am not sure how Martens will carry off being a designer for like – […]

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Balenciaga Resort 2026 – Oops Skinny Jeans?!

Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections […]

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PACSUN – Denim Days Fall 2025 💙👖

fall

Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]

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Fiorucci Spring 2026 – “Piazza Fiorucci”‼️

spring

Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]

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Dsquared2 – Spring/Summer 2026 Looks

denim

For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook.  Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]

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Celine – Spring/Summer 2026 Denim Looks

Celine

Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed. Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men’s leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid. Te brand’s Spring/Summer […]

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