GUESS – Clear Out The Old, Make Room For New

sustainable

Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]

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Tommy Hilfiger – Fall/Winter 2024 Ad Campaign

tommy hilfiger

Patrick Schwarzenegger and his supermodel fiancée, Abby Champion, are the faces of the Tommy Hilfiger fall/winter 2024 ad campaign. The campaign showcases new seasonal essentials reimagined with the vibrant energy of New York City. the campaign offers a glimpse into the lives of the fashionable young couple. Their undeniable chemistry is captured in a series of portraits […]

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Martine Rose – Leather And Denim Spring 2025

fashion show

Martine Rose’s spring 2025 collection wowed us with their leathers. And there’s also some cool washed out blue and black denim. Martine Rose’s Spring 2025 menswear was showcased at Milan Men’s Fashion Week this past week. The collection continues her tradition of blending subversive elements with classic menswear. For next year’s spring, Rose explored themes […]

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BLANKNYC S/S 2024 Men/Women Lookbook

For their spring and summer 2024 BLANKNYC continues to keep it clean, simple, and true to their core. New York based brand, BLANKNYC, has always been about offering the latest trends in denim as well as in their lifestyle collections. Besides their jeans collections, they have become well loved for their amazing jackets – vegan […]

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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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What Exactly Are Raw Denim Jeans?

Raw denim jeans are every denim purist’s go-to for jeans. Summing it up – raw denim is denim that has not been pre-washed nor distressed in any way. It is pretty much the antithesis to the whole distressed trend. All denim starts as raw denim. Technically speaking, once it hits water, it is no longer […]

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