FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection.
The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course!
According to FRAME, the campaign is intended to show a “more intimate perspective on a day in the life of the Frame woman.”
Gisele’s association with Frame first made headlines during last year’s New York Fashion Week. This initial collaboration and campaign led to several items from the collection becoming instant best-sellers.
The Spring 2024 collection tells four unique storylines that collectively signify FRAME’s new creative direction. It highlights FRAME’s denim legacy with popular denim styles like Le Jane, the Mariner sweaters, and the Le Low Baggy Wide Leg jeans. Also, you should definitely check out Jetset, a travel-friendly denim line designed for travelling in style as well as comfortably, without hardware, seams, or pockets.
Also worth mentioning are the cropped utility and fitted leather Moto Jackets, the corduroy capsule, as well as the beautifully distressed denim jacket.
