Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign?
So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis.
Set to Thundercat’s viral hit ‘Funny Thing’, the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
Gap’s fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap’s new denim assortment, styled in head–to-toe looks that celebrate both a fit and ‘get loose’ mindset:
- Troye Sivan wears the Men’s Baggy Jean in rigid dark wash denim with the Supima® Relaxed Tee in white. Sivan also wears the ‘90s Loose Cargo Jean in brown styled with the Heavyweight Zip Hoodie and Corduroy Jacket in his second look
- The cast of dancers wear a range of Gap’s new fall denim in seasonal washes and fits. Key styles include the women’s Baggy, Extra Baggy, and Horseshoe Jeans, plus Men’s ’90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
As you can see for yourself, Gap is yet another brand jumping on the baggy jeans wagon. As we have been predicting for a few seasons already, the loose fit, or baggy jeans, are going to be a must-have. There is just no way around it.
Of course, you can always do any denim style you like, anytime. But if you want to be fashionably trendy, then you should definitely considering adding any kind of looser fir jeans to your denim wardrobe.
You can check out and shop for the newest loose denims here.
