GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership.
The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes the elegant and sophisticated essence of both GUESS and MARCIANO. The collection includes a range of iconic denims, knitwear, bags, and accessories. Emphasizing timeless polka dot motifs, super fitted jeans, and sensual fabrics, the campaign reflects the brands’ enduring glamour and sophistication.
Shot in Vereda del Cortijo, Madrid, a secluded luxury estate with stunning views of the Sierra de Guadarrama Mountain range, the location perfectly suits the 1950s diva mood of the black and white images.
Georgina Rodríguez: “It’s a real honor to be invited back to work on the new GUESS campaign. I love the brand’s collections: they’re so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.”
Paul Marciano, Chief Creative Officer, GUESS, Inc: “I chose Georgina Rodríguez again as the face of the campaign, because of her devotion to her work and her commitment, and passion for the brand. I also admire her for her personal values and the importance she places on family. It was fabulous working with her again, the campaign is just amazing, and she really captured the mood I wanted to convey for the new season.”
The SS24 campaign will be prominently featured in top international fashion and lifestyle magazines, as well as in GUESS and MARCIANO by GUESS retail stores. Additionally, the campaign will have a significant online presence, being showcased on GUESS.com, various social media platforms, and outdoor advertising spaces, ensuring wide visibility and engagement.
