New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs.
Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn – Sylvie Millstein takes a more textural approach with hand crochet in ultra feminine silhouettes.
Denim gets the luxe treatment – be it ostrich feathers or crystals on bleached wash. Corsets with organza cage sleeves and off the shoulder bustier serve as a staple in the brand’s repertoire.
And also, this season, the brand continues to collaborate with embroidery atelier Maison Hurel, where an embroidered butterfly appliqué moves across an apricot satin crepe and adorns cotton knits or a brick color utility twill minidress.
In trademark HELLESSY style, a relaxed attitude is taken in the details. Working with a woman owned, Brazilian factory – crochet knits are handmade and a true labor of love – some take over 30 hours to make. Whether in stripe or prints, in knit or poplin, full sets of separates make for the most of the collection.
By wearing the SS24 collection, the HELLESSY woman gets noticed for all the right reasons – a delicate balance of femininity and edge – which makes Millstein’s muse feel memorable – embodying a whispered luxury.
Below you can see some of the newest denim looks – definitely for you if you want to stand out and for for an absolute eye-catching look.
You can shop for the new HELLESSY collection at Neiman Marcus.
