Yep, you got that right! The LOEWE fall/winter 2024 ad campaign features Daniel Craig. He’s the face, the main character actually, of LOEWE’s latest campaign.
The ad campaign, shot by photographer, David Sims, presents a stark and unembellished aesthetic. This blunt, crudely reductionist effort strips away props and artifice, focusing the photographic gaze on the subjects and what they wear as extensions of their identities. The campaign also includes LOEWE’s Global Brand Ambassador, Greta Lee. Both, Lee and Craig, were captured against a plain white background, looking defiantly into the camera and embodying unfiltered essence.
The fall/winter 2024 campaign collaborates with American artist, Richard Hawkins blending fashion and contemporary art. Hawkins’ work merges pop cultural and historical figures and emblems into a vibrant, distinctive aesthetic.
Craig’s versatility as an actor is clearly mirrored in the diverse styles he dons, in this campaign. Each piece reflecting a different facet of his diverse screen presences.
You can shop for LOEWE’s current summer collection at Neiman Marcus, NET-A-PORTER, and at FWRD.
