Founded in 2015 by pro surfer, Kelly Slater, and creative director, John Moore, Outerknown’s mission is to craft beautiful, lasting wardrobe staples and inspire change within the industry through transparency and an unwavering commitment to sustainability and responsible sourcing practices.
When I found out about Outerknown’s newest and – let me add – environmentally friendly denim line I decided to try on a few pairs at their store in New York’s trendy Soho district. But more about that at some later time.
Also, let me point on one absolutely intriguing fact about the jeans. They come with warranty:
You can actually purchase your jeans guaranteed for life. If your SEA Jeans are damaged, Outerknown will swap them out for the lifetime of the product.
For this spring and summer Outerknown launched their SEA Jeans capsule. Besides their core line, this collection includes four new styles for women and three new styles for men, besides a top-trending genderless universal-fitting style, available in various washes.
The team at Outerknown has reimagined and refined their responsibly-sourced and meticulously-crafted denim collection to not only be the most sustainable it can be, but also the highest quality and offered in the most flattering styles for every body. SEA Jeans are made with 100% organic cotton. You can read more about the brand’s sustainability here.
Each piece is cut, sewn, and washed in Los Angeles at Saitex, a Certified B-Corp and one of the leading sustainable denim manufacturers. Saitex is committed to reducing the environmental impact clothing manufacturing can have on the planet (e.g. significantly reducing the amount of water and heat needed to produce denim and also rerouting and repurposing manufacturing byproducts).
You can check out below the newest collection from this spring and summer. And stay tuned for yours truly personal review of one of their best sellers, the genderless Beachcomber relaxed jeans.
