In the latest audacious move, G-Star RAW unveiled ‘Denim Drags,’ a partnership with ‘The Nightmare Disorder’ that redefines the elements of denim. This daring
G-Star RAW x Drag, Drama, Denim Collaboration
Skinny Jeans For Him – Definitely A Thing!
Fashionistas and, in fact, most of the trend conscious people have been confirming that skinny jeans for women are second or third choice these seasons. But not so for the guys. Even though the baggy and oversized denim trend has been going on for a few years, the skinny jean has and still is a […]
7 For All Mankind – Confirming The Western Trend
If you have read our trend reports over the past few months, then you definitely know that Western style is a huge thing this season. A trend that has actually been building up for the past couple of seasons. And this spring 7 For All Mankind jumped on the wagon as well, and in true […]
The Attico x AI Muse, Mirella, Ad Campaign
There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]
Undercover Fall 2024 Women’s Lookbook
Jun Takahashi’s UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance. We’re talking about Japanese streetwear brand that has garnered strong acclaim among streetwear enthusiasts worldwide. With a distinctive style influenced by street culture, punk, and Japanese aesthetics, Undercover has gained a dedicated following. And , as known by most sneaker […]
Wrangler – Commitment To Sustainability
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Levi’s WellThread Spring/Summer 2024 Collection
Levi’s is lowering their environmental footprint with sustainably-sourced clothing through WellThread designs. Out now, Levi’s WellThread Spring/Summer 2024 capsule continues to showcase the brand’s commitment to sustainable fashion. Featuring plant-based pixelated botanical prints and soft-touch sueded ecru denim, all pieces in the collection are made using 100% transitional cotton. Women’s highlights include the Orchard Soft-Structured Trousers […]
Diesel – Introducing Behind the Denim
Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]
AG Jeans – What’s Old Is New Collection S/S 2024
What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]
Ripped Jeans – Now, Always, And Forever!
HIM/HE EDITION As promised in our women’s feature about ripped jeans, here’s for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit. One of the coolest looks, for instance, is pairing destructed jeans with a button down dress shirt and a tuxedo jacket. And you can bring […]