True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand’s spring 2024 ad campaign, Titled ‘Go There’, he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations. In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take, […]
NOK NOK Fall/Winter 2024 Lookbook
NEVER ENDING SIN Nok Nok released its fall/winter 2024 collection, named “never Ending Sin”, inspired by the dark and turbulent times we are going through,… the energy crisis, war in Gaza and war in Ukraine is setting the tone for a kind of grey and uneasy mood. Blending tones of greys & blacks with touches […]
Gap x Dapper Dan Collab – DAP GAP
In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]
NYFW – If I Have To Choose One Pair of Jeans…
So here’s the thing. New York Fashion Week is in full swing and I am once again faced with the big question. The recurring dilemma which has been happening every six months during the spring and fall fashion week events. Which pair of jeans will take me from the midday fashion events and the afternoon […]
Lee x Basquiat Collaboration
This past February 6th, 2024, Lee® launched their super cool newest collaboration featuring the work of artist Jean-Michel Basquiat. Available globally, the Lee x Basquiat capsule blends legendary denim and groundbreaking art in unique styles for men and women. Bursting onto the New York City art scene in the ‘80s, Basquiat’s use of bright colors and striking graphics […]
Marine Serre Spring 2024 Denim And Metallic
Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in […]
Barrel-Leg Jeans – What Exactly Are Those?
A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven’t been overly attentive to those before but now there is no more denying it – barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans […]
Bottega Veneta Pre-Spring 2024 Ad Campaign
For their pre-spring 2024 ad campaign Bottega Veneta really got something cool going on! Together with A$AP Rocky the brand transformed candid paparazzi shots into a unique fashion campaign. And Kendall Jenner included. The American rapper has joined Bottega Veneta to front its campaign, bridging the gap between photographers and celebrities with paparazzi-induced imagery. The campaign […]
GCDS Spring/Summer 2024 Lookbook
Italian based fashion brand, GCDS, was founded in 2015 by brothers Giuliano and Giordano Calza, acronym for – Giuliano Calza Design Studio. The brand became well known for its out-of-the-box designs, wavy graphics, acid velvet shirting and sexed-up pieces like latex camis, and knee-high boots worn with barely-there bras. But for this coming spring, GCDS is […]
Yes, Metallic Jeans Are Definitely A Thing!
Metallic pants used to be what we thought of festive, special occasion statement pieces. Not anymore. For the past few seasons metallic jeans have become very much present in many denim collections and, somewhat but not quite yet, available at retailers online and in brick and mortar stores. But this season (as well as for […]