FRAME x Gisele Bündchen – Spring 2024 Ad Campaign

FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]

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Ferrari Spring 2024 Denim And (Red) Leather

You probably are aware of the newest must-see movie, Ferrari, starring San Diego born Adam Driver as Modena’s greatest son, Enzo Ferrari. But did you know that for about two years now Ferrari has also been dabbing at fashion? Headed by creative director, Rocco Iannone, the spring collection 2024 includes a Rosso Corsa leather capsule creating […]

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Acne Studios Spring 2024 Men’s Lookbook

Patchworks and camos – those were the first impressions we got when previewing Acne Studios spring 2024 men’s looks. And also worth mentioning is the fact that when Acne first launched, they used to be all about “clean” and stark denim, rather more inclined to classic cuts and styles. Definitely not so anymore. Actually, this […]

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RE/DONE | Levi’s Moto Jeans

Top trending and sustainable – the best fashion combination, right! RE/DONE launched in 2014 with the concept of reconstructing vintage Levi’s into modern fits, marking this one of the pioneer collaborations of its kind. Since then they’ve upcycled over 200,000 pairs of discarded jeans and connected the new generation with the rich history and timelessness […]

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Louis Vuitton – Denim LV Remix!💙

2024 is off to a great start 2024 with Louis Vuitton’s LV Remix, This capsule is a revival of 2000s-era, including the monogrammed denim styles made famous by then-Louis Vuitton creative director, Marc Jacobs. In a statement, Louis Vuitton said the collection “builds upon its iconic legacy, one that is linked to a trend-setting period […]

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Versace Pre-Fall 2024 Men’s Denim Looks

We were delighted to discover that the Versace’s pre-fall 2024 collection includes a very cool denim capsule. Now, for those of you guys who are into fashion trends, get ready for lots of grey denim. Versace is offering all of the trendy denim styles, ranging from slim to wide-legs, in a beautiful medium grey wash. […]

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Calvin Klein x Jeremy Allen White Ad Campaign

Ok, right, so this is not really all about denim only, but like more about what you do wear UNDER your jeans, underwear! BUT, SO, THEREFORE —- We all love Calvin Klein jeans, and yes, definitely, their underwear at least as much! So this is why we’re posting today the spring 2024 Calvin Klein ad […]

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What Exactly Are Raw Denim Jeans?

Raw denim jeans are every denim purist’s go-to for jeans. Summing it up – raw denim is denim that has not been pre-washed nor distressed in any way. It is pretty much the antithesis to the whole distressed trend. All denim starts as raw denim. Technically speaking, once it hits water, it is no longer […]

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