For this fall 2024 Madewell promises us that there is such a thing as the perfect jean! And if you still don’t believe it, watch this video below! You might be asking – what exactly are “perfect” jeans. Is there even such a thing as perfect jeans? Well, simply put, the perfect jeans are those […]
Grey Jeans Are The Must-Do Trend This Fall
We have been talking about grey jeans here @Denimology for many seasons. And with fall approaching, grey jeans are definitely going to be a must-do once again. Yep, grey jeans are trending again this fall. Especially because of their ability to pair well with a big variety of outfits, making them a stylish alternative to […]
Trend Report – Denim Fits To Expect This Fall
This coming fall 2024 we will be seeing lots of “Déjà vu” denim fits, agreed. But there will also be variety of new looks and trends that expand beyond the traditional styles. Mainly, most of what we have seen already will be back with somewhat different details. Here are some of the standout trends: 1. […]
Baggy Jeans – Let’s Talk About Volume!
Baggy jeans are more than just a trend. They represent a shift towards a more relaxed and inclusive approach to fashion, where comfort and individuality take center stage. Oversized and over-long jeans, characterized by their voluminous and loose-fitting designs, have become a major trend in denim fashion for this coming fall. Yes, we’re not only […]
PacSun Teams With Pinterest – Better In Baggy
PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]
Alexander Wang – Dramatic Zippers Anyone?
Alexander Wang has always been about studs and zippers. And this coming fall he’s become even more pronounced about this fetish leather and zipper “drama”. Actually, this focus on zippers and dramatic flair is very much in line with Wang’s aesthetic of blending streetwear influences with high fashion, pushing the boundaries of conventional style His […]
Charli XCX x Billie Eilish – Music & Denim
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
Forever Lee! Forever 21 x Lee BTS Collaboration
Forever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand Lee®. Inspired by the soulful Americana of the ‘70s and Lee’s iconic Rider™ Jacket, the limited-edition collection introduces a range of trendy pieces celebrating retro denim classics. The Forever 21 x Lee Collection is centered around the denim, which delved into Lee’s rich heritage, […]
Eytys Spring 2025 – On Him And Her Lookbook
Before we go to the details of the Eytys spring 2025 looks, let us tell you about a quite intriguing fact. Eyety’s creator and designer, Max Schiller, declared himself “tired of the pervasive influence of perfect AI imagery”. And because of this he had the lookbook shot on an iPhone in the office. And not […]
American Eagle x Coco Gauff “Live Your Life”
American Eagle wants to inspire you to ‘Live Your Life’ through self-expression and connection. The call call to action is meant to encourage today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it […]