Australian brand, Rolla’s Jeans unveiled their Spring 2025 ad campaign featuring Danish supermodel and photographer, Helena Christensen.
Rolla’s collaboration with iconic ’90s supermodel Helena Christensen is a natural fit.
As a member of ‘The Magnificent Seven’ alongside Naomi Campbell, Linda Evangelista, Elle Macpherson, Christy Turlington, Cindy Crawford, and Claudia Schiffer, Christensen stands as an original muse for Rolla’s. She infuses her passion for denim and photography into the brand’s latest collection: Helena Christensen x Rolla’s, which is now available for online shopping.
This new collection also showcases the model’s creative collaboration with her close friend and stylist, Camilla Stærk. In the campaign visuals, the duo has crafted looks that reflect Christensen’s effortlessly cool and bold personal style. And they’re also including pieces from their own brand, Stærk & Christensen.
On her denim journey, Christensen shares, “I spent my teen years and twenties wearing vintage dresses, ball gowns, and everything secondhand. But then, I discovered denim, and it was like a whole new world opened up. Denim is such an amazing fabric! It’s durable, versatile, and you can style it in so many ways.”
