The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling.
Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”.
As part of the campaign, the “Pretty Baby” singer has curated a personal edit of his favorite Silver Jeans Spring men’s styles, which he and his bandmates will wear both on and off stage throughout his 2026 U.S. tour.
Shot by Lipman Studio, the visuals are designed to feel raw, candid, and lifestyle-driven, rather than overly polished fashion imagery. The campaign centers on self-expression and individuality, blending denim with music culture – always a perfect mix.
The campaign pushes a clear theme:
Define your own path and identity through style.
It positions denim not just as clothing, but as part of personal narrative and emotional expression.
“As a denim brand with more than a century of history in North America, we’ve always believed that where you come from matters. Sampson brings that same honesty to his music. He’s grounded in who he is and unafraid to show it – which makes him a natural fit for “What’s Your Truth”. He mirrors Silver’s mission of defining your own path to self-discovery without compromise,” shared Suzanne Silverstein, Silver CEO.
You can shop for the newest styles from Silver Jeans here.
