What actually does make a pair of vintage jeans look so amazingly great? The perfect authentic worn-in wash, absolutely no question. Kind of impossible to achieve factory-wise, right? We’ve all been there, seen it. No matter what, if it’s not really vintage, no matter how hard you try, it just never “really is”!
Well, now we have a new and sustainable solution for you. Enter SOKO – read on to find out! Hint: Also included: denim icon, Adriano Goldschmied:-)
“At Soko, we are renowned for our commitment to innovation, sustainability, and efficiency in water and energy usage. Our mission is to simplify processes while making high-quality, accessible products that deliver outstanding results to everyone. So, when industry visionary Adriano Goldschmied approached us to explore a new product category, we immediately said yes.”
“Together with Goldschmied and Knitdigo, a leader in indigo knits, challenged us to develop washes in knit jeans, which is known for its difficulty. With our new product Soko Authentica, which supersedes and designate a new era after permanganate and, our renown and patented Soko Lumia, that works in dry Ozone, we have been able to achieve and elevate the quality of the washes opening up the indigo business to a new category of jeans and knits. Bringing together the comfort of knits and the authentic look of jeans, it is introducing a fresh new option into the denim business.”
Thanks to its natural whiteness, Soko Authentica gives a natural faded look to worn areas, enhancing the fabric’s texture with its original salt-and-pepper.
No more flat, fake white fading typical of artificial permanganate.
Being not acidic nor producing acidic reactions, the Soko Authentica is the safest product to replace permanganate, opening a new chapter in the story of denim fading.
