Stella McCartney can really be considered one of the fiercest defenders of sustainability. Ever since we have become aware of her in the fashion world – (remember her collaboration with Adidas) – she has been all about being environmentally friendly. Fiercely and dedicated.
So it is no surprise that her fall 2024 fashion show began with a video message from Mother Earth, a manifesto read by actress Olivia Colman:
“You have called me many names / And you know my face / You see me in the trees / The birds / The waves / You all came from me / In harmony / So why are you harming me? / We are always together / And despite your attempts at emancipation / You cannot cut the umbilical cord that connects the entire planet / Sorry, baby / I am the only mother where it is natural for her to outlive her children / But what will be left of me / After you? / I still love you / Do you still love me? / I need you to show it / Show me you love me / It’s about fucking time / It’s about fucking time / It’s about fucking time.”
Below you can see some of Stella McCartney’s denim looks from the fall 2024 collection:
Meantime, until this collection hits the stores probably by late July. August, you can shop for current Stella McCartney clothing here, here, and here.
