Your Daily Denim Destination
For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story – the Chanel 25 denim bags and denim mini flap styles. And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well. Directed by Michel Gondry, the video was created to […]
“SMILE THROUGH IT” Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling […]
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
True Relgion’s Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across […]
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought […]
Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well. “For forty years, I built my brand around […]
The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”. As part of the campaign, the “Pretty Baby” singer has […]
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]