curve jeans - Denimology

Levi’s® 501® Curve -The Iconic Jean, Reimagined

By Lisette Geller August 14, 2025 No Comments

Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé… (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of […]

Ad Campaigns, Collaborations

Levi’s x Beyoncé – The Denim Cowboy

By Lisette Geller August 11, 2025 No Comments

The final installment of the year-long Levi’s® REIIMAGINE campaign with the global icon is marked by the release of the final campaign film – The Denim Cowboy (watch below). (Check out the previous campaigns here) Set to an exclusive edit of the “Levii’s Jeans” soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second campaign film […]