HUGO BLUE – Spring 2024 Ad Campaign

Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]

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Denim Expert – Biological Effluent Treatment Plant (ETP)

Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]

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Diesel Spring 2024 Men/Women Lookbook

Diesel’s spring/summer 2024 collection includes a series of looks for men and women built of shredded denim mixed and layered over with printed and sheer sheer fabrics to create a peeling paint effect. Unbelievable – those destructed, shredded denims from the collection. Just have a look how artfully they were done, with an incredible amount […]

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BLANKNYC S/S 2024 Men/Women Lookbook

For their spring and summer 2024 BLANKNYC continues to keep it clean, simple, and true to their core. New York based brand, BLANKNYC, has always been about offering the latest trends in denim as well as in their lifestyle collections. Besides their jeans collections, they have become well loved for their amazing jackets – vegan […]

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Marques’ Almeida Fall 2024 Preview

Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]

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Gap x Dapper Dan Collab – DAP GAP

In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]

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Marine Serre Spring 2024 Denim And Metallic

Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good.  You can see the denims from this collection in […]

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Levi’s(R) x Gundam SEED Collaboration

Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Set in a future where Earth is embroiled in conflicts between space colonies and the Earth Federation, the franchise has boldly explored novel technologies, the human condition, and so much more. Levi’s® has […]

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Denim Skirts For Men – Definitely On Our Radar!

As promised in our lookbook feature about Junya Watanabe’s fall.winter 2024 collection yesterday, we’re now diving into this skirts-for-men yes/no/maybe trend. Let’s face it, we’ve been building up to this moment for years.  Remember Marc Jacobs back in 2008/2009, whoa that was like what? So long ago already? And then again a couple of years […]

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