Your Daily Denim Destination
For this fall 2024 Madewell promises us that there is such a thing as the perfect jean! And if you still don’t believe it, watch this video below! You might be asking – what exactly are “perfect” jeans. Is there even such a thing as perfect jeans? Well, simply put, the perfect jeans are those […]
We have been talking about grey jeans here @Denimology for many seasons. And with fall approaching, grey jeans are definitely going to be a must-do once again. Yep, grey jeans are trending again this fall. Especially because of their ability to pair well with a big variety of outfits, making them a stylish alternative to […]
Alexander Wang has always been about studs and zippers. And this coming fall he’s become even more pronounced about this fetish leather and zipper “drama”. Actually, this focus on zippers and dramatic flair is very much in line with Wang’s aesthetic of blending streetwear influences with high fashion, pushing the boundaries of conventional style His […]
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
Forever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand Lee®. Inspired by the soulful Americana of the ‘70s and Lee’s iconic Rider™ Jacket, the limited-edition collection introduces a range of trendy pieces celebrating retro denim classics. The Forever 21 x Lee Collection is centered around the denim, which delved into Lee’s rich heritage, […]
Before we go to the details of the Eytys spring 2025 looks, let us tell you about a quite intriguing fact. Eyety’s creator and designer, Max Schiller, declared himself “tired of the pervasive influence of perfect AI imagery”. And because of this he had the lookbook shot on an iPhone in the office. And not […]
American Eagle wants to inspire you to ‘Live Your Life’ through self-expression and connection. The call call to action is meant to encourage today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it […]
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]
The 3.Paradis Fall 2024 Collection is titled “The Sun Doesn’t Shine in the Shade”. Hm, pretty obvious, isn’t it!
John Elliott’s fall 2024 denim styles are like right in the middle. Let us explain: