Your Daily Denim Destination
A tribute to the modern goddess and thecollective power of women. Embodying beautyand strength. Breaking ground with every step. Gap (known for its classics like denim and hoodies) and Cult Gaia (beloved for its statement accessories and sculptural detailing) have joined forces to create a chic and essential line of winter staples. Gap’s collaboration with Cult […]
Brown denim is going to be trending big this coming fall 2024. It’s a super cool and versatile alternative to classic blue or black jeans. Not to mention the fact that we haven’t seen lots of brown jeans around in a long time. So we are jumping at the chance to add a new denim […]
Every fashionista, every fashion conscious person, every fashion blog and magazine have been declaring the death of skinny jeans. But what does this actually translate to in “real” life, huh? Tell us you haven’t (shamefully) reached into your closet and grabbed your last year’s favorite skinny jean… we hear you! And it was like most […]
Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign? So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set […]
Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance. And there’s more: The ad campaign also features a nostalgic “Napoleon Dynamite” reunion. The campaign video is titled “Just dance”. It showcases kids expressing themselves […]
Gap and Dôen teamed up to celebrate sisterhood – and California classics – with an exclusive summer capsule. Gap tapped sisters Margaret and Katherine Kleveland of West Coast brand Dôen to create a capsule collection for women and kids, merging their feminine and bohemian essences with Gap’s signature styles. The campaign, photographed by Dan Martensen (who’s […]
If you are a regular Denimology reader then you already know that we have been the biggest “on-boarders” of grey jeans since forever. Ranging from dark, almost washed out black, to super light faded grey washes, greys can easily be paired with any color, just like black jeans. And especially since this summer promises to […]
In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]
Yep, unfortunately we have to tell you that as for right now we’re not seeing any exceptional denim trends for the coming months. But then again, why always look for newness. Why not enjoy what’s out there already and take advantage of the “calmness” and give ourselves a chance to explore and discover. What we […]
When you’re 5’4″ or under, shopping for the perfect pair of petite jeans can sometimes be quite nerve racking, discouraging, and – like in my case – where are my scissors 😂 Between gaping waists and inseams that don’t hit quite right, finding that magical pair that fits perfectly is the ultimate sartorial challenge. And […]