icons - Denimology

Lee x Pull&Bear Collaboration

By Lisette Geller January 26, 2024 No Comments

Iconic apparel brand, Lee®, has teamed up with Pull&Bear to create a collection that spotlights denim in new contemporary styles. The aim of this capsule is to bring the most authentic essence of denim – inspired by Lee’s western heritage – into the current moment, something that has always been present in both Lee® and Pull&Bear. The […]

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Let’s Talk About Denim And Iconic Denim Brands

By Lisette Geller May 4, 2023 No Comments

Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]