Your Daily Denim Destination
Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail. The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]
Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the […]
If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]
Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim […]
We always cheer when we hear about denim lovers who never give up on wearing their jeans for any kind of occasion. And that’s why we love chess grandmaster, Magnus Carlsen. During the FIDE World Blitz Chess Championship on Dec. 30, 2024 in New York City. he refused to adhere to their dress code and […]
Before we continue here our denim styles predictions, let us point out a very important fact: Sustainable & tech-driven denim are becoming more and more a must-do thing for many denim brands and definitely many denim consumers out there. Eco-conscious materials and innovative production methods are at the forefront, with many brands focusing on organic […]
Denim is evolving in exciting ways for 2025, Designers blend vintage-inspired elements with modern innovations to create bold, versatile looks. The bottom line is that denim in 2025 is all about versatility, self-expression, and comfort. Whether you’re into relaxed baggy fits, polished tailoring, or bold colors, there’s a denim style for everyone this coming year! […]
G-Star collaborated with Irish Olympic gymnast, Rhys McClenaghan, for their fall 2024 ad campaign. This partnership highlights G-Star’s commitment to pushing boundaries by combining high-performance athleticism with innovative denim design. McClenaghan, known for his exceptional skills on the pommel horse, is featured performing his signature moves while wearing G-Star’s latest denim innovations. The campaign introduces […]
So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we’re just going to snip them off anyway. Right? No, absolutely not right. Because it’s not only about inseams, but about the whole fit of the jeans. The waist, […]
Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign? So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set […]