Your Daily Denim Destination
Levi’s® and New Balance Nod to Mountain Biking Culture in Latest Footwear Collaboration San Francisco, December 1, 2023 – Back in the early 1970s, young men and women started riding their “klunker” paperboy bikes up and down the fire protection roads in the mountains of Marin County, California. It was here, mountain biking was born. With the […]
The coolest end-of-the-year surprise for all denim heads! Levi’s® Vintage is doing it again 🙂 The iconic status of the 501® jean didn’t happen overnight. For 150 years, generation after generation has uniquely embraced this pair of jeans while the Levi’s® brand has leaned into both core elements and quirks that have made them so beloved. In […]
With the holidays officially right around the corner, Levi’s is excited to release the “It’s Giving Season” holiday campaign for 2023 with none other than Emma Chamberlain, where she shares “Emma’s Edit: The Gift Guide,” highlighting her ultimate Levi’s picks for the holiday season. Created with Emma’s distinct taste in mind, the campaign launches the new […]
KENZO and Levi’s® have teamed up to launch the KENZO x Levi’s® capsule collection. This collaboration – the first ever collaboration under Nigo at KENZO – fuses the cultural heritages of the Parisian-Japanese fashion house and the iconic American apparel company to create a collection composed of around 20 gender inclusive garments and accessories crafted […]
After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to […]