Your Daily Denim Destination
KNWLS S/S 2027 collection and denim emphasis KNWLS’ Spring/Summer 2027 collection, shown in London this past week, communicates a clear denim message. Furthermore, the designers drew on their Diesel experience, making the collection particularly interesting. KNWLS is one of the stronger runway confirmations of the low-rise comeback you’re tracking. Nevertheless, it isn’t the old 2000s […]
KSENIASCHNAIDER’s SS27 collection in London puts denim firmly into the brand’s familiar deconstructed/upcycled, utility-workwear league. But with a more practical, everyday feel. KSENIASCHNAIDER’s Spring/Summer 2027 collection also marks a shift within the creative duo behind the brand. Anton Schnaider is taking the lead as Creative Director. His background in graphic design and interest in subcultures […]
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
Cinq à Sept’s Spring 2027 collection has a clear denim story: relaxed, slightly slouchy jeans with a polished, feminine New York styling. The fits include relaxed straight/cropped denim in a medium blue wash. This style features a loose, easy leg with an interesting horizontal partly opened seam around the knee. Also included are a pair […]
Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men’s denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2. […]
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
Louis Vuitton’s Resort 2027 collection, designed by Pharrell Williams, has two interesting denim directions. 1. Indigo denim with a 3-D mud effectThis is probably the most important denim look. The collection features a medium blue denim jacket and matching jeans, finished with a raised 3-D printed “mud” effect around the edges. It’s essentially clean indigo […]
MASU is a Tokyo-based contemporary menswear fashion label established in 2017. The name MASU is derived from the Japanese verb ending in ‘~masu,’ used in polite expressions. In the same way that ‘~masu’ is used in daily life but never loses its value, MASU aims to maintain the same polite attitude over time, just as […]
Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking. Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion. There are several important denim looks in the Spring 2027 […]