Following their debut collection, ROA and Wrangler return for a second collaboration, once again uniting Italian technical design with enduring heritage of American denim. The collection features the Wrangler x ROA Denim Cargo, Denim Hooded Jacket, and Denim 6 Panel Cap. All pieces are available in two Owl colorways: Owl Dark and Owl Light. Inspired […]
Dior Men Spring 2027 – Lookbook
Dior Men Spring 2027 is a major runway reference for the return of skinny jeans. But with a deliberately undone, rebellious twist. Yes, Dior belongs firmly in the slim-jean revival camp. But Jonathan Anderson’s take is more eclectic: slim-fitting jeans coexist with distressed finishes, pastel colors, and “juxtaposition” styling. Most of the distressed jeans are […]
Tommy Hilfiger – Fall 2026 Ad Campaign
Tommy Hilfiger unveiled its Fall 2026 campaign starring Global Brand Ambassador and K-Pop star JANG WONYOUNG. Denim anchors her wardrobe, layered with signature prep styles and worn through with her fresh, youthful perspective. From signature denim silhouettes to classic prep styles, she mixes familiar Tommy icons with her confident, charismatic and optimistic attitude. “TOMMY JEANS […]
Adidas: Sportswear x Denim – It’s a Match!
Adidas is leaning hard into denim for Fall 2026, and the important part is that it isn’t just conventional jeans. Denim is being fused with adidas’s trackwear heritage. Keylooks from adida’s Fall 2026 denim collection: Firebird denim – the standoutThe Firebird Adicolor Denim Jeans are a mid-rise, straight-leg jean with the familiar Firebird/Three Stripes sportswear […]
Balenciaga – Spring 2027 Denim & Leather
Balenciaga’s Spring 2027 collection is definitely interesting. Because it isn’t simply a return to the oversized Demna-era look. Piccioli is taking ordinary jeans and leather jackets and giving them couture-level construction and proportion. The result is a more sophisticated version of the classic jeans + leather jacket formula. Pierpaolo Piccioli’s first Spring 2027 collection at […]
Prada S/S/2027 – The Return Of The Skinny!
Prada Spring/Summer 2027 menswear is one of the clearest high-fashion signals for the return of skinny jeans in men’s fashion. Created by Miuccia Prada and Raf Simons, this collection deliberately reduced the silhouette to a tight, controlled, linear shape, including very slim five-pocket jeans. But the important thing is that these aren’t simply a revival […]
UNDERCOVER Spring/Summer 2027 Menswear
Jun Takahashi’s UNDERCOVER Spring/Summer 2027 collection, titled “Poisonous Plants,” is a particularly interesting denim collection. The collection was shown during Fashion Week in Paris and centers on a collaboration with Belgian artist Michaël Borremans. Featured is a Type II denim jacket in heavy woven fabric, distinguished by irregular and wavy seams. It takes the classic […]
Street Style Fall 2026 – NYC And London
One thing is clear: 2026 street style is NOT showing the death of baggy jeans. During Fashion Week in NYC and London, we could detect a strong denim signal. The interesting part is that the streets are not following one single silhouette. Baggy, low-rise, jorts, denim skirts, and very distressed jeans are all appearing. Street […]
PURPLE – Fall/Winter 2026 Lookbook
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
Gucci Fall/Winter 2026 Denim Looks
Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men’s denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2. […]