Acne Studios’ Spring 2027 menswear collection, designed by Jonny Johansson, explored office culture and workplace hierarchies, but denim remained one of the collection’s strongest storytelling tools. Rather than focusing on distressed jeans, Johansson reimagined office dressing through unexpected denim pieces, hybrid construction, and Acne’s signature irreverence. Also noteworthy is the fact that, unlike the oversized […]
Dsquared2 – A First! New Ambassadors Named
This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador. The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events. A multiplatinum artist in the global reggaeton and dancehall […]
Baggy Jeans Are Not Going Anywhere, But….
After having watched endless previews of Resort and Spring 2027 there’s a total juxtaposition keeping us on high alert. It seems like the “industry” is desperately trying to push the comeback of the skinny jeans. Skinny and slim-cut denim are making their strongest comeback since the late 2010s, led by designers rather than mass retail. […]
Dolce & Gabbana Spring/Summer 2027 Lookbook
For Spring/Summer 2027, Domenico Dolce and Stefano Gabbana presented “Vacanze Siciliane” (Sicilian Holidays), a collection inspired by the relaxed elegance of Sicily in the 1950s and 1960s. “Sicily is the starting point: the source and soul of a house whose creative expression has always been shaped by the island’s light, culture, contrasts , and craft.” […]
Top Trend F/W 2026 – Dark Indigo Denim
Dark indigo is evolving from a seasonal wash into a year-round staple. For Fall/Winter 2026, it represents a move toward more “refined” dressing. Jeans that are clean, structured, and sophisticated enough to be worn at any time of the day. Expect this direction to remain strong also through Resort and Spring 2027 as brands continue […]
Sacai Spring 2027 Menswear – Denim Looks
Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]
Prada S/S 2027 Menswear – Lookbook
Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled “Clarity”, pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers’ pursuit of “clarity.” Perhaps the biggest denim message […]
Ann Demeulemeester Pre-Fall/Fall 2026 Lookbook
For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house’s most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester. […]
Ralph Lauren Spring 2027 – Major Denim!
Denim played a major role in Ralph Lauren’s Spring 2027 menswear collection, presented in Milan this past week. Called “Dream Racer”, rather than relying on jeans alone. The collection included denim across tailoring, workwear, and collegiate sportswear, reinforcing Ralph Lauren’s Americana heritage with elevated craftsmanship. Yes, Ralph Lauren means Americana, and Americana means denim. The […]
Valentino Resort 2027 – Denim Looks
The Valentino Resort 2027 collection introduces a cast of so-called ‘Villain Teens’ dressed in tartan, sequins, and slogan sportswear. And also in denim. Set against the faded grandeur of Villa Gaia Gandini, the attitude is clear: it’s playful, irreverent, and rebellious enough without causing too much concern. The Villain Teens’ character, however, remains elusive. Under […]