Levi’s Fall 2025 Capsule – Twisted Denim

jeans

Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]

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Built Like Lee – Fall 2025 Ad Campaign

denim

Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]

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Natasha Zinko Spring 2026 – Denim And Leather

fashion

Natasha Zinko’s Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the “nightlife afterparty” spirit of the collection. The environment was immersive: cigarette […]

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Vintage Heavy – Quite Unique Denim!

vintage

Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style.  Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a […]

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Scotch & Soda – “Let It Rain”

capsule collection

Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam.  So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]

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Diesel Egg Hunt – Spring 2026

fashion

“Are You Ready To Play?” It’s time for the game of Diesel – is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt. […]

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Phillip Plein – Spring 2026 Denim Looks

runway show

Philipp Plein’s Spring 2026 collection, presented at Milan Fashion Week, is a maximalist, tennis-inspired collection that blends classic preppy aesthetics with Plein’s signature excess and glamour.  Titled “Plein Tennis Club,” the collection features looks like a white leather trench, tennis rackets prints, and sporty pieces, alongside dazzling sequins, metallics, and bold logos in a riot of […]

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Re-Imagine Your Jeans’ Back Pockets!

denim

Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn’t think so! The brand’s designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named “Army of Me”, includes a […]

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Gucci Spring 2026 – Pre-Collection Looks

lookbook

 Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in […]

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