Your Daily Denim Destination
Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 – 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We’ve been watching many shows, always looking out for what’s new in denim (of course!). What will we be […]
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]
PAIGE is a premium Los Angeles–based brand launched in 2004 by former fit model Paige Adams‑Geller. The company is built around her passion for precision fit and quality craftsmanship. PAIGE became especially known for their Transcend™ denim – a soft, lightweight, stretchy blend (cotton, rayon, polyester, Spandex). Transcend denim gives us the trendy vintage-look without having […]
Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]
Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]
One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago. But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong. Here’s their […]
As promised in our feature about white jeans for the ladies, it’s your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and […]