Abercrombie & Fitch – Spring 2026 Ad Campaign

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Abercrombie & Fitch launched their spring 2026 denim campaign this January, featuring influencers Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa, and Yumi Nu in their favorite Abercrombie denim styles.  This campaign builds upon the Fall  2025 campaign, “Denim Should Feel Like This.”  The styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean. […]

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Railcar Fine Goods – Raw And Selvedge Denim

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Raikcar Fine Goods was founded: 2010 by Steven Dang, a former Los Angeles Metro mechanic who applied his precision and craftsmanship experience to garment making. Dang focuses on traditional craftsmanship, durability, and functional design, blending workwear roots with contemporary usefulness. Every piece reflects attention to detail and practicality rather than fast-fashion trends. The company is […]

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Vetements Spring/Summer 2026 Lookbook

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Vetements runway denim isn’t and never was about classic cut and wash . It has always been about concept, contrast, and visual disruption. Expect silhouettes that play with transparency, unexpected panels, and high-fashion details rather than straightforward everyday jeans. Here’s what you should know about Vetements Spring/Summer 2026 denim: Reconstructed and Provocative Denim ElementsVetements’ Spring/Summer […]

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Which Denim Trends Will Be Hot In 2026

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After Christmas sales are happening right now. You are being swamped with so many options you don’t even know where to start looking. And if you’re thinking about buying new jeans – well, this is where your Denimology team comes in once again with some useful 👖suggestions. Below you can find an overview of denim […]

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KATO’ – Born In Japan, Made in Los Angeles

men's jeans

KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO’ focuses on […]

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Ecru Denim – Right Now And All Year Long!

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Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t “seasonal white”, it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and […]

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The Strike Gold – For All Denimheads Out There

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The Strike Gold is a Japanese denim brand based in Kojima, Okayama — one of the world’s legendary denim regions. Guided by Thoru Hamamoto, The Strike Gold relentlessly pursues perfection. Skilled artisans proficient in “Kibata” raw denim manufacturing produce each item, including leather accessories. Notably sturdy at first, the items gradually mold to comfort, revealing […]

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Denim Tears – “YOU WON’T BLEED US”

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Founded in 2019 by designer and aesthete, Tremaine Emory, Denim Tears debuted their first denim collection for winter 2025. The collection, titled “YOU WON’T BLEED US,” launched this month, featuring collaborations (Rolling Stones, Black Yankees) and its own core denim line, “DENIM BY DENIM TEARS,” with iconic Cotton Wreath motifs on new straight/loose fits. Key items […]

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Pacsun – PS Vintage Powered by SPRINGY

Pacsun

In the last few years vintage clothing, especially vintage jeans, have become increasingly popular – if not THE thing! More and more brands are including vintage items or creating vintage capsule collections. And one of them is Pacsun. Pacsun just launched its official vintage platform: PS VINTAGE. Now live today, the debut men’s and women’s collections were curated […]

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Dsquared2 – Men’s Pre-Fall 2026 Lookbook

The Dsquared2 Pre-Fall 2026 collection is a mix of sport, heritage. and luxury streetwear .Drawing inspiration from winter sports, collegiate style, workwear, and Canadian heritage. Denim and workwear influences come through in deconstructed treatments. Denims with heavy-duty canvas patches, inside-out detailing, and graphic hand-drawn doodles and motifs referencing the energetic winter sport fan culture. The […]

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