Low-Rise Jeans Are Definitely “High Rising”‼️
We don’t want to brag — but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports. So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?! What […]
PACSUN – Denim Days Fall 2025 💙👖
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
PacSun x Rare DNM Continuation👖
This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]
So, What’s The Thing With Over-Long Jeans?
If you’ve checked out our lookbooks and our denim trend previews, then one thing you’ll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you’re all about anti-fit. The feeling of […]
Baggy Jeans For Guys? Yes, Absolutely!
We have been talking a lot about baggy jeans for women lately. Thing is that baggy jeans are not only a trend for the ladies but very apparently for the guys as well. Ok, admittedly guys have always been more into baggier denim fits than women. Because, and please don’t be offended! You guys generally […]
PacSun – The Casey Low-Rise Baggy Jeans
The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]
PacSun x Selena Gomez – Rare Impact Fund
PacSun is thrilled to announce the continuation of its partnership with Selena Gomez’s Rare Impact Fund with the launch of the Spring ‘25 RARE DNM Edit collections for both men and women. The second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back. 10% of sales from each purchase of the […]
Camouflage Pants – We’re Seeing Them Everywhere
Camouflage pants have been a favorite fashion item for decades. And this winter 2024 season camouflage jeans are indeed trending very strong and with lots of new cool details. And as you can see, camos definitely continue a top trend also for next fall – according to Balenciaga. See image from their pre-fall 2025 collection […]
PacSun x Mental Health – Rare DNM Edit
PacSun launched their Rare DNM Edit collection, created in partnership with the Rare Impact Fund. The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young […]
PacSun Teams With Pinterest – Better In Baggy
PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]