Your Daily Denim Destination
Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products. Building the brand on strong values with sustainability and human rights at the core – this is what they set out […]
Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% […]
HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]
Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]
Country music legend Dolly Parton has partnered with KhloĂ© Kardashian’s denim brand, Good American, to launch a limited-edition collection named Dolly’s Joleans. This collaboration draws inspiration from Parton’s iconic song “Jolene” and her signature country-glam style. ​ And so very Dolly Parton like, the collection features denim pieces adorned with shimmering rhinestones, gingham prints, and […]
RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]
Are you watching “The White Lotus” season 3? Well, seems like everybody is these days:-) So you are going to love the new Banana Republic ad campaign for this spring. The White Lotus star, Nicholas Duvernay, makes his fashion campaign debut for Banana Republic’s spring 2025 collection. He appears alongside Jasmine Tookes and Giacomo Cavalli […]
We have been talking a lot about baggy jeans for women lately. Thing is that baggy jeans are not only a trend for the ladies but very apparently for the guys as well. Ok, admittedly guys have always been more into baggier denim fits than women. Because, and please don’t be offended! You guys generally […]
Diesel and their brand ambassador, Hoshi, expanded their partnership, This time it’s with a capsule that embodies the artist’s favorite pieces from his daily wardrobe and Diesel’s vision of self-expression, freedom and inclusivity. Creative director Glenn Martens envisioned the 14-piece collection as a homage to Hoshi’s creative spirit. Anchoring the lineup of oversized hoodies, T-shirts, […]
The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]