spring 2025 - Denimology

Levi’s® x sacai – Limited Edition Collaboration

By Lisette Geller May 30, 2025 No Comments

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship. The Levi’s® x sacai […]

Lookbooks

Introducing: Blue Blanket Jeans

By Lisette Geller May 29, 2025 No Comments

Blue Blanket Jeans is a contemporary ‘old fashioned” Blue Jeans, Jackets and Overall brand.{Note: An amazingly fitting juxtaposition!} “We don’t care about trends, we just try to make the best Jens in the market, using a Japanese and Italian pure indigo raw denim, Italian construction and manufacturing with US details,” states Creative Director Antonio Di […]

Ad Campaigns

Tommy Girl – A Destroyed (Denim) Ad Campaign

By Lisette Geller May 21, 2025 No Comments

Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]

Trend Reports

Iron Heart, Motorcycle-Inspired Denim

By Lisette Geller May 20, 2025 No Comments

Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]

Capsule Collection, Collaborations

Wrangler’s Dual-Gender Collab with Pit Viper

By Lisette Geller May 15, 2025 No Comments

Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”. This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below. Wrangler announced their collaboration on the first-ever collection of denim for […]

Events

18th Bangladesh Denim Expo Happening Now

By Lisette Geller May 13, 2025 No Comments

Industry people at the 18th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times. The 2-day expo kicked off with 57 […]

Capsule Collection, Trend Reports

AGOLDE – Jeans Made With Lycra EcoMade

By Lisette Geller May 12, 2025 No Comments

AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber. This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry. For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade […]

Trend Reports

45R Denim – Jeans Made From Scratch

By Lisette Geller May 10, 2025 No Comments

45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]

Trend Reports

So, What’s The Thing With Over-Long Jeans?

By Lisette Geller May 6, 2025 No Comments

If you’ve checked out our lookbooks and our denim trend previews, then one thing you’ll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you’re all about anti-fit. The feeling of […]

Trend Reports

Rag & Bone Launches The Miramar Jeans For Kids

By Lisette Geller May 1, 2025 No Comments

Got kids? Want them to be your mini-me’s? Well – here’s some good news! Rag & Bone is bringing its viral denim printing technique to children’s wear. Named the Mini Miramar, this is a unisex collection of jeans based on the same styles which have been popular for adults. Like, for instance the joggers and […]