spring 2025 - Denimology

GAP x Harlem’s Fashion Row Collaboration

By Lisette Geller February 14, 2025 No Comments

GAP stands firm in its commitment to championing inclusivity. This past week the company launched a limited-edition collaboration with Harlem’s Fashion Row, an organization that supports underrepresented Black and Latinx designers. The 16-piece lineup features the work of black designers A. Potts’ Aaron Potts, BruceGlen’s Bruce and Glen Porter, Kaphill’s Krystal Phillips, N’Gai’s Nicole King and RichFresh’s Patrick Henry. “We’ve been working with Gap Inc. since 2019, […] and for […]

Ad Campaigns

Express – “Dress To Express” Ad Campaign

By Lisette Geller February 11, 2025 No Comments

Express is entering a new era of style with ‘Dress to Express’, a new brand platform that marks a bold new chapter for the brand. ‘Dress to Express’ is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style. Dylan Sprouse and Barbara Palvin really are […]

Capsule Collection, Lookbooks

Ksubi Spring 2025 – Rockstar Rebellion

By Lisette Geller February 8, 2025 No Comments

Ksubi named its newest spring 2025 collection “Safe in Heaven”. and it’s about reimagining classic styles with the brand’s signature rebellious edge. This newest drop is a rebellious fusion of punk, sport, and denim. It invites wearers to embrace their individuality and break boundaries in style. The pieces of this collection blend Hollywood glamour, varsity […]

Ad Campaigns

True Religion x Anitta – Ad Campaign

By Lisette Geller February 6, 2025 No Comments

True Religion Debuts Its “Own Your True” Platform Featuring Brazilian Pop Star Anitta During Super Bowl Week. True Religion is kicking off 2025 with the launch of its new brand platform, “Own Your True”. This platform is part of its corporate commitment to build on its cultural leadership position that embraces individuality and celebrates self-expression. “We […]

Trend Reports

Trending Spring 2025 – Olive Green For Her & Him

By Lisette Geller February 5, 2025 No Comments

Judging by what we have seen in our previews, olive green is absolutely most dominant this spring, making its mark across menswear, womenswear, and streetwear. And it’s also a perfect option if you want to give your denims a break every once in a while. The earthy, versatile olive shade offers a balance between sophistication […]

Lookbooks

Acne Studios Men’s Spring 2025 – Oh. Man!

By Lisette Geller February 3, 2025 No Comments

So ok, I never get baffled, or surprised, or even slightly concerned about any kind of fashion look, style, or trend. Well, anything – or rather, nothing! But above, the Acne Studios‘ look from their Spring 2025 collection really made me stop in my tracks! Like wow if I’d see some guy dressed like this […]

Ad Campaigns

Miss Sixty x Bella Hadid Ad Campaign

By Lisette Geller January 17, 2025 No Comments

Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs. Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs, […]

Lookbooks

R13 Spring 2025 – Rebellion x Femininity

By Lisette Geller January 14, 2025 No Comments

The R13 Spring 2025 collection, designed by Chris Leba, continues the brand’s tradition of blending edgy rebellion with unexpected femininity. So if you love wearing your oversized, ripped, and destructed denims without totally loosing the feminine touch – then here you go! Known for his ability to push boundaries while maintaining the brand’s punk-inspired DNA, […]

Trend Reports

Levi’s Tells You To Live Loose!

By Lisette Geller January 8, 2025 No Comments

Levi’s is adhering to one of the most popular denim styles of the season. Actually, make this the most popular of the past three/four seasons. The wide-leg loose fit. Slouchy, and with a lower rise – this denim fit has taken over the former skinny life-style! Launched a few months ago, the XL STRAIGHT jeans […]

Ad Campaigns, Collaborations

Louis Vuitton x Takashi Murakami’s 2025 Collab

By Lisette Geller January 7, 2025 No Comments

Louis Vuitton’s latest collaboration with Takashi Murakami unveils a vibrant campaign featuring the brand’s ambassador, Zendaya. Murakami reflects on the collaboration: “20 years have passed in the blink of an eye”! This new campaign showcases the evolution of his work since their original partnership in 2003. The campaign is captured by renowned photographers Inez and […]