For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story – the Chanel 25 denim bags and denim mini flap styles. And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well. Directed by Michel Gondry, the video was created to […]
Diesel – Spring/Summer 2026 Ad Campaign
“SMILE THROUGH IT” Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling […]
Acne Studios – Spring/Summer 2026 Lookbook
Acne Studios Spring/Summer 2026 focuses heavily on coated denim, glossy leather, and masculine tailoring, blending rockabilly, Western, and Scandinavian minimalism. Creative director, Jonny Johansson, emphasizes gender-fluid styling and tough textures, especially with coated denim and leather. Details from this collection: These coated denim pieces were one of the most distinctive elements of the collection – […]
Three Must-Do Denim Trends This Spring
With spring season being in full swing now, it’s time to think once again about our denim wardrobe refresh. So it’s always helpful to have some guidelines about what will be trending and where to buy. And that’s where your Denimology team comes in! There are three key denim trends defining Spring 2026 – pulled […]
MOTHER x Marta Stewart Ad Campaign
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
True Religion × Megan Thee Stallion Ad Campaign
True Relgion’s Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across […]
Vuori – Denim Capsule Collection
Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout […]
Tommy Jeans – Spring 2026 Ad Campaign
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler x Avirex Limited Edition Capsule
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]
Calvin Klein – Dakota Johnson In Her Calvins!
Calvin Klein’s Spring 2026 campaign starring Dakota Johnson is one of the most talked-about fashion campaigns of the year. It marks Johnson’s first campaign for the brand and continues Calvin Klein’s tradition of minimalist, sensual denim and underwear advertising. The visuals focus on “less is more” sensuality. Simple settings, minimal styling with emphasis on the […]