Your Daily Denim Destination
Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought […]
We are excited to introduce Brochu Walker here @Denimology. This is the brand for you if you want your denim to be on the elegant and tailored side. Perfect for when you have a very special occasion and still want to be able to wear denim. Quiet luxury brand, Brochu Walker, now also includes a […]
G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is […]
Are you part of the denim gang who misses the good old skinny jeans days? Well, you’re not alone! Over the past few months we have received a lot of inquires about what’s happening with the skinny jeans trend. Fashion editors and stylists are definitely saying skinny jeans are “back” or at least trending again. […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”. As part of the campaign, the “Pretty Baby” singer has […]
The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit. Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors […]
Once again New York was a center ofof fahsion week, And once again nothing was more present then denim and we absolutely 💙!! And especially, double denim isn’t just a nostalgic nod. It’s reinterpreted with modern textures, oversized tailoring, and runway-ready details. Whether you go for matching denim separates or layer different denim pieces creatively, […]
Exactly one year after their first collaboration, GAP reunites again with Harlem’s Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership. GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence […]
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]