Diesel – Behind the Denim Continues

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Diesel’s Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel’s story is one […]

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Unlock Spring 2024 Style: Frame x Amelia Gray Campaign

After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]

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Diesel x Lee – New Capsule Collection

Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]

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Calvin Klein x Jungkook Spring 2024 Ad Campaign

Calvin Klein’s ad campaign “affair” with Jungkook which started last year, continues with the brand’s spring 2024 edition. Jungkook’s Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s […]

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Gap x Dapper Dan Collab – DAP GAP

In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]

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A.P.C. Pre-Spring And Spring 2024 Denim Looks

Next year’s spring and summer seasons are definitively going to be in a lighter shade of blue for many denim brands. Take A.P.C. for instance. A brand we’ve previously associated with clean darker vintage-y wash denims, A brand that gave us no-frill, classic and, definitely, not any kind of embellished denim styles is apparently changing […]

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Y/Project – Spring 2024 Denim Looks

Like many Y/Project collection before, the foundation of the spring 2024 collection is denim torqued into all manner of non-obvious shapes and, more often than not, over-dyed in intense color—lavender, acid yellow, wine red. Some of the jeans appeared to snap onto the shafts of work boots. Twisting, twirling, and “changing the perception of wearability” […]

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Ralph Lauren – Ready-To-Wear Spring 2024 Denim

After four years of (very noticeable) absence Ralph Lauren made his comeback to New York Fashion Week with a lavish show, preceded by a star-studded red carpet and followed by a luxurious dinner, at Brooklyn’s Navy Yard in a converted warehouse transformed into a glamorous, rustic-chic space. The flowing blouses and dresses, vibrant ensembles, and crochet and […]

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Preview S/S 2024 – Polo Ralph Lauren

If there’s one thing we can say about Ralph Lauren’s denim signature style – it’s about multiple denim pieces worn together. Double, triple, and quadruple denim! And he doesn’t disappoint in his spring/summer 2024 collection either – see below Triple denim consisting of a pair of absolutely gorgeous boyfriend jeans, a denim shirt, and an […]

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