Your Daily Denim Destination
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using […]
GUESS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos. Evan Mock and Alana Champion were already part of the GUESS collective, but […]
And the winner is …. YOU! Exactly now with the “back-to-‘school” looming ahead of us, there could be no better timing for a denim wardrobe refresh. Denim should feel like this – moves with you, speaks to you, and fits more than just your body. On August 6–11, Abercrombie & Fitch is kicking off their Viral Denim […]
SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point. “SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem […]
Founded in 2013 by industry veteran, Per Fredriksson, C.O.F. Studio was born from the idea of collaboration with trusted suppliers and experts, aligning Swedish design sensibility with Italian and Japanese heritage craftsmanship. The name reflects their ethos: a “Circle Of Friends” across fabric mills, hardware makers, and garment makers all driven by quality and passion. […]
White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]
Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every […]
Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality. Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original […]
TELLASON was founded in 2008 by Tony Patella and Pete Searson in San Francisco. Tellason (“Patella + Searson”) embodies a DIY, high-integrity approach to denim making. Founders Tony Patella and Pete Searson “We believe style comes through best on people that don’t work at it. Growing up in California, skateboarding and listening to punk music, […]
We don’t want to brag — but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports. So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?! What […]