20th Bangladesh Denim Expo in Dhaka

Bangladesh

With the theme ‘Frontline to Future ’, the 20th edition of Bangladesh Denim Expo had been organized by Bangladesh Apparel Exchange (BAE)) in Dhaka. The event, which took place on June 10th and 11th, showcased more than 80 exhibitors from 12 countries. Included were Bangladesh, China, Pakistan, Turkey, Italy, Spain, Germany, Vietnam, Japan, India, Singapore […]

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GUESS x Hyunjin – An Interesting Partnership!

denim

K-pop star Hyunjin kicked off this past weekend with a special appearance at the GUESS Melrose Avenue location, celebrating the brand’s global partnership through an immersive experience that brought together fashion, music and community. Hyunjin is the global brand ambassador for GUESS and a member of the acclaimed K-pop group, Stray Kids. Inspired by the […]

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What Exactly Are Denim Jorts?

Denim jorts are one of the strongest denim categories of Summer 2026. The biggest shift is that longer, looser silhouettes have replaced the ultra-short cutoffs that dominated previous summers. Fashion editors, runway collections, and street-style coverage all point toward knee-grazing jorts and denim bermuda shorts as the key direction. If you’re “new” to the term […]

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Top Trend Summer 2026 – Wide-Leg Jeans

Wide-leg jeans remain one of the strongest denim categories for Summer 2026, but the trend has evolved. The extremely oversized “puddle jeans” of a few years ago are giving way to more refined, wearable wide-leg shapes with cleaner proportions and better tailoring. The most trending styles of wide-leg jeans this seasons are: Wide-leg carpenter jeans […]

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Old Navy x Paris Hilton Ad Campaign

ad campaign

Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse […]

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Denim Looks We 💙During The NYFW Shows

spring

From the NYFW Spring/Summer 2026 circuit, several denim styles and details stood out. We’re talking about textures, fits, washes, and the ways designers are playing with denim. The vibes we felt were both familiar and fresh. Below you can find some of the key trends: Relaxed & Loose Fits Baggy, barrel-leg, wide-leg, even flares are […]

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Introducing: Shockoe Atelier

denim

Founded in 2012 by Anthony Lupesco in the historic Shockoe Bottom district of Richmond, Shockoe Atelier blends European tailoring tradition with American denim culture. Lupesco’s background in Italian luxury fashion (from brands like Versace and Belvest) informs the label’s refined aesthetic and manufacturing standards, all executed locally in a transparent, in-house workshop. n a historic […]

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