Your Daily Denim Destination
The collaboration transforms 20,000 pairs of post-consumer jeans into high-quality feedstock, demonstrating a scalable, closed-loop solution for premium denim. RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a strategic collaboration with Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for […]
Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts, […]
For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods. Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch. Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.
Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ […]
For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]
G-Star RAW launched their collaboration with Agbobly as part of its “THE DENIM” series of artist-driven experimental jeans projects. “THE DENIM” series is about a rotating set of limited-edition denim pieces created with emerging designers invited to push creative boundaries in denim. For the third edition (003), New York-based label, Agbobly, designed a limited-edition pair […]
After Christmas sales are happening right now. You are being swamped with so many options you don’t even know where to start looking. And if you’re thinking about buying new jeans – well, this is where your Denimology team comes in once again with some useful 👖suggestions. Below you can find an overview of denim […]
Benzak Denim Developers is a denim and lifestyle brand based in Amsterdam, founded in 2013 by Lennaert Nijgh. The idea behind Benzak began long before the launch. Lennaert was drawn to high-quality raw denim from Japan as a teenager. After studying at the Amsterdam Fashion Institute and working in the denim product development industry, he […]
What we first noted about California based brand, Iron & Resin, was their slogan – “Clothes made to be worn in, not out!” Iron & Resin is a pretty interesting brand known especially for their denim and workwear. “Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside […]
SOSO Clothing is a Swedish brand specializing in custom-made, bespoke, made-to-order denim. Founded in 2010, SOSO Clothing AB set out with a clear mission – to create custom-made, high-quality raw denim and heritage garments. The name SOSO stands for South of Stockholm, a nod to their Swedish roots. Today, that spirit lives on through SOSOBROTHERS, […]