Founded in 2015 by pro surfer, Kelly Slater, and creative director, John Moore, Outerknown’s mission is to craft beautiful, lasting wardrobe staples
OUTER<KNOWN Sustainable Denim – Lookbook
GUESS Jeans x Iris Law Ad Campaign S/S 2024
Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]
Wrangler – Commitment To Sustainability
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Diesel – Introducing Behind the Denim
Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]
AG Jeans – What’s Old Is New Collection S/S 2024
What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]
Triarchy – LBD in Denim? Yes Please!
So this is really a feast for all of us denim loving ladies in need of a little black dress that’s not too meh, run-of-the-mill! And it gets even better: a black tuxedo denim dress! And it’s sustainable denim! Did we get your attention?! Triarchy, in partnership with Bergdorf Goodman, has released an exclusive tuxedo […]
Adriano Goldschmied x Daily Blue Collection
Adriano Goldschmied, denim icon, actually – better still – the godfather of our century’s denim, doesn’t stop. Ever. After having had a hand in creating many brands like – of course – AG Jeans*, Citizens of Humanity, AGOLDE, just to mention a few, he’s back with yet another denim adventure. And while we’re at it. […]
Carve Designs – We’re Craving Yellows!
What’s the first color that comes to our mind when thinking about spring? No doubt here – it’s definitely yellow! After the long winter months in blacks and dark blues we are craving light and bright colors. And Carve Designs delivers. The color of this season is without a doubt, butter yellow! If you’re looking […]
Unlock Elegance: DL1961 S/S 2024 Women’s Fashion
DL1961has become known for their sustainability. In addition to their own low-impact factory, DL1961 strategically partners with sustainable manufacturers around the world to produce high quality essentials perfect for everyday wear. The spring/summer 2024 collection draws inspiration from the reviving feel of spring. Exaggerated wide legs, lived-in denim washes, and a color palette of ecrus […]
Stella McCartney Fall 2024 Denim Looks
Stella McCartney can really be considered one of the fiercest defenders of sustainability. Ever since we have become aware of her in the fashion world – (remember her collaboration with Adidas) – she has been all about being environmentally friendly. Fiercely and dedicated. So it is no surprise that her fall 2024 fashion show began […]