Your Daily Denim Destination
American Eagle doesn’t do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it’s Martha’s turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn’t shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad […]
Hawksmill Denim Co. is a British-based premium denim brand, founded in 2015. Their mission is to make “the best jeans possible” by focusing on quality materials, traditional manufacturing, and longevity rather than chasing fashion cycles. Production is done in small batches: the brand emphasizes slow fashion: “Our jeans are made slowly and with care by […]
For all of you guys out there who have been wondering what’s happening with former cult brand, True Religion – well, here they are! And going full force! For their Holiday 2025 ad campaign, True Religion has teamed up with Grammy Award winning artist, Ciara. Dubbed “Wrapped in True”, the campaign shines a spotlight on […]
The mix of art and fashion has always been a very exciting subject for us. And Guillermo Andrade’s streetwear label, 424, gives us exactly that. Demonstrating an instinctive approach to design, Andrade has continuously imbued elements of contemporary art within his nonchalant Los Angeles aesthetic to deliver a range of easy-to-wear fashion staples. Personally designed […]
Paris Fashion Week just ended a couple of days ago. It was all about men’s fashion fall/winter 2025/2026. And definitely about street styles. The way we see it, street looks are at least as interesting and revealing like any runway show. Because streets are the “real” runway! So once again we checked out Phil Oh’s […]
Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the […]
Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]
Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]
First thing that comes to my mind when hearing the word sweatpants jeans – the pandemic. Stay in. Don’t go anywhere. Etc. You’ve all been there done that. So when I was face to face once again with this term “sweatpants jeans” I definitely felt a déjà vu, and not exactly in a good way. […]
Leather pants are a major trend for 2025, continuing to dominate both high fashion and streetwear scenes. Whether you’re going for bold or understated, leather pants are a must-have wardrobe staple. And it can be faux, vegan, or real leather – it all depends only on your personal preference. And yes, of course, your budget. […]