Embellished Denim For F/W 2023 – Schiaparelli

Embellished denim is always a great alternative if you feel like dressing up for a special occasion. Or even if you just want to stand out sometimes. And we always love to see how haute couture designers incorporate embellished denims into their collections. One of the oldest and biggest names in haute couture, Schiaparelli, created […]

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AE x Maddie & Kenzie Ziegler Collab

Maddie & Kenzie Ziegler star in American Eagle’s Back to School campaign while launching their limited-edition, custom-designed AE x The Ziegler Sisters collection. Maddie Ziegler & Kenzie Ziegler are taking their sisterhood and partnership to a fashionable new level! The dance superstars and influencers have teamed up with American Eagle for a new ’90s inspired […]

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Wrangler x Dallas Cowboys

An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™. Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing its new multi-year sponsorship agreement with the Dallas Cowboys.  Prominently activated onsite at AT&T Stadium […]

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AG – The Jeans Of Tomorrow

The future of denim sustainability is more than recycling – it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers.   Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles. […]

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So, What Happened With The Boyfriend Jeans?

If you recently have been shopping for jeans online or in stores, you probably felt the same way we do. What happened to the term “boyfriend jeans”? How come nowadays brands classify their wide-leg, high-rise jeans as boyfriends? Aren’t boyfriend jeans supposed to be oversized (he’s probably wearing a bigger size than you!), low-slung, baggy […]

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PUMA x Anonymous Club – Plastic Covered!

Ok, so Puma and Anonymous Club are not really about denim. But what called out to us were the campaign images of this collaboration which do contain (plastic covered) jeans. PUMA tapped Anonymous Club, a creative collective company which is run by Hood by Air’s Shayne Oliver and a core group of collaborators, to re-envision the Plexus in a new and unique […]

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Madewell – The Fall 2023 Denim Drop

Madewell believes in the timeless appeal of denim, highlighting the unmatched quality and expert fits that Madewell jeans are known for. Each pair is crafted with meticulous attention to detail and reinforced stitching for durability and developed with a care-intensive wash process to achieve an authentic vintage look but deliver comfortability that makes them easy […]

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Self-Portrait Pre-Fall 2023 Denim Looks

If you are missing the feminine looks, the cute denim dresses, skirts, and tops, then Self-Portrait is the brand you will want to keep on your radar. Lately, actually, for much more than lately – for the last few years, denim looks for women have been all about borrowed-from-the-boys, tomboy, slouch, and baggy. And don’t […]

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